Branding Green

Your best friend is a happy customer; make them your best business development tool as well

Branding Green

10 January 2012 Lars Hansen

As another year begins we once again face the question of how to grow business.

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Making green standard; improving the energy efficiency of our homes

Branding Green

02 December 2011 Lars Hansen

Next year stands to be promising in the energy efficiency of new homes as the province of Ontario ushers in new building codes that require new home construction to achieve a 35% increase in energy efficiency compared to homes built in 2006.

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The challenges of building out of the box business

Branding Green

04 October 2011 Lars Hansen

Readers of this column will know that I have been a fan of writer Tyler Hamilton and his work in the Toronto Star on clean energy for many years. It was timely then this past month to witness the launch of his new book Mad Like Tesla: Underdog Inventors and their Relentless pursuit of Clean Energy.

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Making the Connection

Branding Green

02 August 2011 Perry Hoffman

Connecting brands to issues and topics of interests is one of the most important methods of giving them a reality and focus that causes people to become fully engaged in a "shared interest" discussion or action with a company or organization.

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When Fear Rules: Framing the green energy debate in Ontario

Branding Green

04 July 2011 Lars Hansen

The upcoming Ontario provincial election is once again demonstrating that the tone of the conversation on green energy will be, in all likelihood, more memorable and widely consumed than the content.

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