The most basic criteria of an organization that succeeds through a channel versus direct sales model is how it helps its partners sell products and services. As the Tom Cruise character in the film Jerry Maguire says emphatically to his client, “Help me … Help You!”

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A great many people associate green technology and green energy with the positive attributes of being environmentally responsible. Products and services are seen as a way to achieve a higher level of social responsibility and to help businesses and consumers claim a contributor status to making their world “a better place” in the face of the global climate crisis.

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