As noted last month the practice of segmenting out your best customers is a very strategic and helpful way to determine how you can build your business more effectively in a challenging market. The first thing your best customers will tell you is what you’re doing right.

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 In a challenging economy the difference between an effective marketing strategy and a failed one can often spell the difference between business success and failure. If the old adage that tells us a rising tide lifts all boats holds true we know as well that the differences between effective and ineffective strategies will become more apparent in tougher economic times.

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