The Value of Branding A Process – Part 2

Last month we looked at the impact that branding had on the Toronto Board of Education’s Eco Schools Initiative and the opportunities it created to build a larger level of co-operation and engagement. Another valuable aspect of branding a process is how it can help to take something that is not a well recognized component of your ongoing customer engagement and make it a valued part of how your customer perceives you and how you are able to differentiate from competitors.

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